Focus is a new technology business expansion for MAC cosmetics. The business is the instillation of face recognition mirrors into MAC stores, connected to an app and website. The concept allows consumers to try out different makeup looks virtually on their face with an option of print outs. The concept is looked at in more detail through the business plan.The Marketing strategies are strongly based on social media interactions with consumers. The brand aims to gain a strong online presence to drive sales and add to MAC’s already large customer base.