A MAJOR IMPACT WITHIN THE FASHION RETAIL MANAGEMENT IS SOCIAL MEDIA. IT HAS TRANSFORMED THE FASHION RETAIL MARKET PLACE, AND OUR SOCIETY. IT IS A SIMPLE AND EFFECTIVE WAY FOR RETAILERS TO COMMUNICATE WITH THEIR CONSUMERs. A GREAT ASPECT OF SOCIAL MEDIA IS THAT IT CAN BE EXTREMELY LOW IN COST, WITH THIS IT ALLOWS THE RETAILER TO BE AS CREATIVE AND INNOVATIVE AS THEY WANT. AS A RESULT OF THIS RETAILERS ARE CONSTANTLY GENERATING CREATIVELY STIMULATING IDIEAS TO GRASP THE ATTENTION OF THEIR TARGET CONSUMER.